Monday, August 22, 2011

How Commercial Prints Reveal Good/Bad Businesses

If you take a closer look at the commercial printing product you can get a hand of at the moment, then you will find out that this commercial printing product is practically a gold mine of information about the business owner that commissioned it as well as printing company that printed it. The qualities of both groups can be revealed simply by examining the different aspects of the output product, and from there, a person can perfectly distinguish between a good printer and a bad printer as well as good businesses from bad businesses. Read on further in order to learn this subtle art.


Cheap materials may mean a cheap business, depending on the printing product. If you find that a commercial printing product like a flyer or a poster from a certain business is comparably lower quality than others, then you are faced with either a cheap businessman or a thrifty businessman. In order to tell the difference between the two, find out whether or not the materials used are recycled or not and try to determine if the business is a particularly booming one or a relatively slow one. Chances are, you will come up with a rather accurate guess, provided of course that the low quality of the material is not the fault of the commercial printer.

Recycled materials mean concern for the environment. If you are an environmentalist yourself, then you will probably prefer doing business with companies and businesses that do their part in helping out as well. If a certain business makes use of recycled paper, soy-based ink, and other recycled materials in its publicity materials, then it means that the company has a certain level of environmental commitment, and you would know that you are dealing with a globally aware entity. If everything on the printing product seems brand new and expensive, then it may mean that you are dealing with a business which needlessly splurges on unnecessary and irrelevant things.

Command of the language is a good indicator of competence level. If a slogan in posters or flyers of a certain business or company is riddled with grammatical and spelling errors, then this speaks a lot about the level of skill that employees of this particular printing company have. If they are unable to get a decent publicity material printed, then it may also mean that any work they would do for you would be unsatisfactorily done or incomplete. Simply put, poor command of the language used in a commercial printing product can indicate unskilled or lazy employees.

Checking out the commercial printing publicity materials of a certain business is only one of the ways that a person can gauge the skill of a certain company. Of course, one must always remember that prints not only reveal a lot about the company which bought them, they also reveal a lot about the commercial printing company that handled the job. Eventually you will be able to tell which businesses are good to go to, simply by checking out their marketing tools.

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